Collectively, information and communications technologies are among the fastest-growing industries nationally and globally. As the architects of the information age, CIOs, CTOs, and other C-level technology leaders have played key roles in sustaining that growth. The ReachBase CIO/CTO Masterfile includes…
From Roman marketplaces that used mosaics of different scenes to direct customers to stalls for fish, spices, or cloth to the proliferation of product placement in movies, technology has always shaped marketing. The modern marketplace is far more crowded than…
Engagement is more than just the current hot buzzword for marketers. It’s a critical measure of how likely your leads are to become buyers, yet measuring engagement at all is a challenge if you’re still using conventional marketing technology. With…
When marketers and database managers talk about big data, they mean more than size alone. Big data has the power to transform sales, but only when it’s validated and assembled in a usable format. It isn’t the amount of data…
You may have attended a few webinars, but how many have you hosted? No matter what your industry, webinars are wonderful lead generation tools as well as key parts of your customer retention strategy. With webinar marketing, you lend authority…
Register Now for the “Top 5 Benefits of Marketing Automaiton” Webinar on Tuesday, May 24, 2016 @ 2 P.M. ET and learn why marketing automation is the solution to increasing sales with less resources.
Your customers have more choices now than ever before; why should they choose you? A better customer experience seems to be the answer. When polling B2B customers, researchers found that more than half of customers cited a positive customer experience…
Lead generation isn’t new; in fact, it’s as old as buying and selling. What’s changed is the location of the marketplace in which we do business. We’re far from the trading post or Roman market today. In fact, we’re increasingly…
Where does your data come from, and how much can you rely on its accuracy? These questions are fundamental to building a database marketing strategy that works. When you understand the source of your data, you’re able to put it…
