One of marketing automation’s signature benefits is its ability to create complex workflows from simple elements. A single autoresponse email or customized landing page in isolation doesn’t have much of an impact, but put it together with other triggering events…
Teachers are deeply invested in their work, but they aren’t the only professionals in the education sector who are committed to their field. Leaders at every level are constantly seeking to improve academic standards and give students a better educational…
Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) with frenetic activity, and 24 hours just doesn’t seem like enough time to fit it…
What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough of it to gain useful insights into your audience? For most companies, the issue isn’t a matter of too much…
Programmatic. Digital. Automated. These may not seem like cozy words to wrap around your prospects, yet an automated approach does an outstanding job of making your leads immediately feel at ease with your brand. While marketers have long recognized that…
Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content wants to step up to it, but not every organization has the foundation needed to…
Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The way you store data matters more than you might think, and a marketing database manager…
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, it’s a meaningful question for businesses of every size – possibly even more so for…
Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at the busy intersection where marketing art meets data science. Knowing what your database manager does…