On one side of the scale, you’ve amassed a wealth of information about your leads. On the other, you have volumes of outstanding content to share with them and guide them along their buying journey. There’s just one problem: data…
What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers for lead generation. You may not have thought of a marketing activity so effective, companies that do it regularly are…
If you only have a hammer, every problem is a nail. With marketing automation, you have the opposite issue – you have one of the largest and most powerful tool-sets available, and that can sometimes make it a challenge to…
Whether it’s commercial, industrial, or residential building and maintenance, construction is a growth industry. All types of construction rely on sound building materials. The ReachBase Lumber and Building Material Industry Professionals Mailing List includes professionals who play essential roles in…
Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology, you’re able to connect with customers one-on-one and build better relationships with any number of leads at once, something marketers…
Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off the ground is still elusive. On average, only about half of businesses that have adopted marketing automation use its more…
With mobile technology, omnipresent email, and a flood of content, your leads are more knowledgeable than ever about their options. Their decision-making process is streamlined too, and by the time they contact you, they may already be miles into their…
If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War and Peace in less than half an hour. Your video campaign may not be as…
Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction companies to healthcare providers, seasonal needs change – and so should your lead generation strategy.…
