Individual data points may not look like much to the casual observer. When millions of pieces of information come together, though, they have incredible power. Contact information, demographic details, and firmographic data add up quickly to create a coherent profile…
From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning commute, predicting the future is something you do on a small scale every day. Being able to see ahead is…
Plastics and polymers have become integral to almost every aspect of modern life. Everything from the food we eat to the cars we drive to the technology that makes our work possible is related to plastics in some way. Plastics…
Email’s older than you might think, arriving on the scene in the early 1970s. Chances are, it’s also newer than you think – that is, it’s positioned to be a mainstay of business well into the future and takes full…
Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are, where to find more like them, and how to delight them. The secret to its predictive ability isn’t a crystal…
Good database managers understand data; great database managers understand people. Every data point represents a small piece of knowledge about a real person, but it’s sometimes challenging to see the people those data sets represent instead of just collections of…
In the hotel sector, higher revenue per available room and in restaurants, significant shifts in dining habits, have made the hospitality market a growth industry. With growth comes competition, and leaders in the hospitality sector rely on expert knowledge to…
How do you choose a direction for your marketing strategy? What do you use to navigate past unforeseen obstacles such as market shifts, increased competition, or disruptive new technology? To steer and stabilize a ship, it needs a rudder; marketing…
From simple tasks such as storing transaction histories or firmographic data to more sophisticated jobs like putting together buyer personas and building comprehensive account-based marketing files from customer data across multiple platforms, database-driven marketing is changing the way B2B companies…
