Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content wants to step up to it, but not every organization has the foundation needed to…
Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The way you store data matters more than you might think, and a marketing database manager…
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, it’s a meaningful question for businesses of every size – possibly even more so for…
Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at the busy intersection where marketing art meets data science. Knowing what your database manager does…
Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers are the architects of this virtual space, building the platforms, apps, and sites that make it possible to come together…
From healthcare to food production, automotive to aerospace, plastics are an integral part of virtually every other industry. The most competitive company owners, c-level executives, production managers, research and development leaders, design engineers, and QA/QC supervisors in the plastics industry…
Search engine optimization is a natural fit for content-hungry marketing automation systems, but not every organization that’s new to automation knows how to make them play well together. How well your SEO content meshes with your marketing automation platform is…
Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is far more straightforward. While polls can be subjective, marketing data is rooted in hard science.…
Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; the reassuring blues and calming greens that appear on healthcare logos or the appetizing reds…