Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably…
When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet marketing automation plays a major role in making the most of your creative. Automation lets…
When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is not enough, though; your software can generate any number of impressive-looking reports, but without analysis, those orderly rows of figures…
“Location, location, location.” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have a more precise idea of their visitors’ locations than ever before, thanks to data enhancement…
White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the exchange rate fair. You can’t optimize your white papers’ effectiveness if you’re giving away your…
Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing automation technology stops with installation; they never take the next steps to full implementation, instead using the system as a…
Thousands of Americans retire each day, and as Baby Boomers age out of the workplace, the number of retirees is poised to grow. Environments for Aging Magazine from Emerald Expositions takes a closer look at the unique challenges an aging…
The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological innovation, and the pace of that change is accelerating. To stay current and gain a competitive edge, professionals in the…
Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, you may not be getting optimal performance from it. Think of it as owning a…