Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing – and just as quick to spot approaches that are uniquely relevant to them. With…
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that…
Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A simple typo or transposition error can make the difference between getting your marketing message to…
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably…
When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet marketing automation plays a major role in making the most of your creative. Automation lets…
When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is not enough, though; your software can generate any number of impressive-looking reports, but without analysis, those orderly rows of figures…
“Location, location, location.” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have a more precise idea of their visitors’ locations than ever before, thanks to data enhancement…
White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the exchange rate fair. You can’t optimize your white papers’ effectiveness if you’re giving away your…
Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing automation technology stops with installation; they never take the next steps to full implementation, instead using the system as a…