Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. By using Twitter, Facebook, LinkedIn, and other social media channels, participants create a behavioral mind-map…
Marketing automation can effortlessly coordinate omni-channel campaigns, centralize data for detailed analysis, score leads, and more. For all its other virtues, the true power of MARKETING AI® may rely on its ability to connect with us on a human level.…
In email marketing, you only have a few seconds to capture and hold your leads’ attention. Many of the tactics marketers used in the early days of email are anathema to buyers now, in part because that’s all they were:…
From psychographic profiles to demographic details, you can construct amazingly detailed portraits of individual customers. There’s another important role such data can fill: It’s also the raw material for building buyer personas using aggregate data from your entire customer base…
Technologically sophisticated. Powerful. Precise. Just plain cool. No, we aren’t talking about laser technology, although we could be; we’re talking about data enhancement. While self-reported data and behavioral analytics can tell you a lot about your prospects, you can learn…
We were going to share some insights about how marketing automation helps you target leads, but we decided instead to take a closer look at that approach. It’s true that a MARKETING AI® will pinpoint your VIP leads – you…
Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. Most B2B businesses understand they need prospect and customer data, but once they gather it,…
Knowledgeable and tech-savvy, marketing professionals represent a unique challenge. To get their attention, marketers must offer the most relevant and motivating messages. With the ReachBase Marketing Professionals Mailing List, you have the tools you need to connect with CMOs, corporate…
All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients who affect your organization at an enterprise level. You know who they are now –…