Retailers like to call their products plug-and-play, but anyone who’s bought the latest smartphone generation or new productivity software knows there’s a learning curve to using novel technology. The “plug” part’s fairly easy, but to learn how to use new…
With an estimated 10,000 baby boomers retiring every day, the nation’s largest demographic group is transitioning into new phases of life that can bring new needs. One monthly publication from Emerald Expositions, Environments for Aging Magazine, provides insight into the…
Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. By using Twitter, Facebook, LinkedIn, and other social media channels, participants create a behavioral mind-map…
Marketing automation can effortlessly coordinate omni-channel campaigns, centralize data for detailed analysis, score leads, and more. For all its other virtues, the true power of MARKETING AI® may rely on its ability to connect with us on a human level.…
In email marketing, you only have a few seconds to capture and hold your leads’ attention. Many of the tactics marketers used in the early days of email are anathema to buyers now, in part because that’s all they were:…
From psychographic profiles to demographic details, you can construct amazingly detailed portraits of individual customers. There’s another important role such data can fill: It’s also the raw material for building buyer personas using aggregate data from your entire customer base…
Technologically sophisticated. Powerful. Precise. Just plain cool. No, we aren’t talking about laser technology, although we could be; we’re talking about data enhancement. While self-reported data and behavioral analytics can tell you a lot about your prospects, you can learn…
We were going to share some insights about how marketing automation helps you target leads, but we decided instead to take a closer look at that approach. It’s true that a MARKETING AI® will pinpoint your VIP leads – you…
Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. Most B2B businesses understand they need prospect and customer data, but once they gather it,…