In B2B sales, leads rarely introduce themselves to you with cash in hand and ready to buy. They need to know more about your product line, your customer service, your commitment to them. Companies that focus solely on acquisition and…
Plastics are integral to almost every industry from food services to healthcare to aeronautics to electronics. The business owners, executives, production supervisors, R&D leaders, engineers, and QA/QC personnel who are leaders in the plastics industry work in a competitive and…
If you could assemble buyers in a factory, your sales team’s life would be simple. One solution would fit every customer. No one would have to worry about lead nurture programs or sales/marketing integration because everyone coming to you would…
Remember when TV stations used to sign off with the Star-Spangled Banner? If you’re a millennial, you might not, but it used to happen. It’s one of those historical artifacts you don’t see anymore because all the major networks now…
The modern customer-driven experience can feel a little bit like building a bridge as your lead crosses it. You need split-second timing, thorough knowledge of the terrain, and a lot of confidence to promise your prospect that you’ll build the…
From planning a picnic for a sunny day to preparing for dangerous storms, we’ve all seen vivid examples of how important weather forecasts can be. Predictive models impose order on the chaos of weather patterns and offer guidance for important…
Like B2B marketers, fundraising organizations also rely on technology to understand more about their audiences, generate leads, and gather data. Founders, organizers, and administrators of non-profits; C-level executives; campaign managers for political and philanthropic organizations; senior fundraisers; and other professionals…
Trust isn’t just essential between customers and businesses. It’s also vital for companies to have interdepartmental trust, especially between two groups that don’t always align even though they’re on the same side: sales and marketing.
Finding new prospects, learning more about them, striking up a long-term relationship – lead gen has at least a little in common with online dating. There’s plenty of competition, and success depends on making an appealing first impression and then…