Trust isn’t just essential between customers and businesses. It’s also vital for companies to have interdepartmental trust, especially between two groups that don’t always align even though they’re on the same side: sales and marketing.
Finding new prospects, learning more about them, striking up a long-term relationship – lead gen has at least a little in common with online dating. There’s plenty of competition, and success depends on making an appealing first impression and then…
From initial setup and data migration to full sales/marketing integration, you count on your database manager to handle huge volumes of sensitive information. Your customers are more aware than ever of the value of their data – and of what…
Traffic, weather, the stock market – a lot of things affect us more than we affect them. We may not be able to control everything in our real lives, but in our virtual lives, we’re the center of our own…
Ask athletes about the toughest races they’ve ever faced, and most will remember a relay. What makes a relay race so much more challenging than a solo effort is the hand-off. Every team member has to be fast enough to…
From high-tech products that are part of the Internet of Things to the latest in running shoes, technology has become an integral part of consumer goods. Meeting business leaders at the nexus of technology and business performance, Consumer Goods Technology…
Movies and popcorn, cookies and milk, the Beatles – some things are just plain better together than they are on their own. That’s true for marketing automation software and CRMs. Each can be a powerful tool on its own, but…
Marketers and sellers have increasingly focused on how they can communicate with one another better through database integration. We recently ran a Twitter poll about sales and marketing integration to see what you thought, and the results were surprising. Only…
Retailers like to call their products plug-and-play, but anyone who’s bought the latest smartphone generation or new productivity software knows there’s a learning curve to using novel technology. The “plug” part’s fairly easy, but to learn how to use new…
