Know Your Customers
The more you know about your customers, the better you’re able to serve them. The tricky part is that they won’t always tell you what you need to know about them to serve their needs. It isn’t that they don’t…
Reach Marketing Blog
The Role of AI in Customer Satisfaction
In a recent report from MIT Technology Review, 91 percent of companies with the highest levels of customer satisfaction used some form of AI versus only 42 percent of companies in their industries as a whole. In other words, a…
Why Your Customers Hope You Use Real-Time Marketing Automation
Low effort, high return – that’s the dream for most B2B buyers. They want a frictionless buying experience that results in making exactly the right purchase. Deliver ease of use to your customers, and you’ll keep them for life. Real-time…
Using Dynamic Data Enhancement to Time Your Marketing Messages
How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has data enhancement started to provide it. You need to know who you’re targeting, where they’re…
Compressing the Sales Funnel
It’s a simple equation: The more leads you can move through your sales funnel, the greater your growth. Yet one of the biggest time-wasters when guiding your prospects through that funnel has less to do with leads’ timing than with…
Finding Your Golden Hour
When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of the morning so they’re fresh and ready to read when your prospects wake up. You…
List Focus: ReachBase Accounting Professionals Mailing List
The ReachBase Accounting Professionals Mailing List puts you in touch with the most influential money managers – the professionals responsible for their organization’s accounting and bookkeeping, payroll management, tax preparation, budgets, and financial forecasts.
Reach Key Decision-Makers in the Rubber & Plastics Industry
From toys to technology to vital medical equipment, rubber and plastics have become indispensable building materials of modern life. Business owners, c-level executives, tire manufacturers, chemical engineers, plant managers, researchers, and other professionals in the plastics industry read the weekly…
Making Big Data Better with Database Management
With more processing power available and an ever-growing Internet of Things, big data just keeps getting bigger. For marketers, it’s also worth asking if data is getting better – more accurate, more organized, and more accurate in predicting the outcome…
