Getting Referrals the Easy Way
Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load and convince others to help. It doesn’t involve hiring a vast new staff of eager…
Reach Marketing Blog
The Best Gift You Can Give Your Loyal Customers
What do you get the people who matter most to your company, your buyers, to show your appreciation for their loyalty? It’s a given that you’ll offer your customers great service and an outstanding product, but there’s something else you…
Turn Down the Churn with Database Management
Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, it’s especially unhappy news. On average, it costs seven times as much of a marketing…
Sailing the Data Ocean
When it comes to data, too many companies are still paddling around in the kiddie pool. They have the isolated pieces of information they collect directly from their leads and customers, but they aren’t seeing the wider picture with their…
The ABC’s of Sales and Marketing Integration
Everyone in your organization is working toward the same goals overall, but the specific paths you take to reach them are often different. That can cause challenges with demand generation, customer care, and the hand-off between teams. Having a road…
Aligning for Your Customers’ Sake
It’s only natural for B2B businesses to look at sales and marketing alignment from a revenue standpoint, but there’s another huge benefit to better alignment that has less to do with your bottom line. Customers get a vastly improved user…
What’s the Missing Ingredient in Your Marketing Automation Strategy?
You’ve chosen a marketing automation platform, installed the software, and trained your marketing personnel in how to use it. Now, you just need to wait while leads pour into your sales funnel and customers pop out the other side, right?…
How Satisfied Leads Become Satisfied Customers
What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at the start of your search, you’re unlikely to carry it through to its natural conclusion.…
What Waiting Tables Can Tell You about Predictive Analytics
Think about the last time you had great service at a restaurant. Your server probably seemed to anticipate your needs, delivering bread to the table or refilling your drinks just as you were taking the last bite or sip. You…
