The act of identifying and initiating the interest of a potential customer is essentially the first step your business—and every business—must go through before making a sale. B2B (Business to Business) lead generation programs identify ideal customers for a…
The Cost of Bad Data Who’s in charge of your CIA? Who gets your CRM and your marketing automation system to synchronize with ease? Who defines your data dictionary? Let’s explore how bloated data costs you in real terms. One…
A painter needs a clean canvas. A chef needs a well-organized kitchen. Your creative team needs to work in a clean, well-organized space, and that comes from strong data governance. Identifying inactive or inaccurate records and purging them from the…
B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing…
Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads. Every business understands…
Henry Ford didn’t invent the automobile, but he did something just as important: He pioneered the way to make it better, faster, and less expensive to build than anyone else in a suddenly burgeoning market. Because his factories could turn…
Every business owner wants to gain new customers and increase sales and revenue. How each business owner accomplishes this differs according to the industry, the company, and its individual business goals. Lead generation is usually included in a business’s marketing…
Marketing automation is where data, content, and state-of-the-art technology meet, and investing in the right marketing tools now will mean the difference between leading your industry and being just another follower. There are many different marketing automation options, each of…
Much of human history has been about developing better and more efficient tools. AI is designed to do the same thing for the mind that tools do for the body, improving our ability to see relationships, coordinate communications, spot opportunities,…