One of the most critical component in maximizing your online marketing campaign is to optimize your landing pages by customizing them. This will enable you to personalize the sales pitch for specific audiences. By delivering a concise message, prospects are…
In this novel world of instant communication, passive marketing methods are taking a backseat to direct customer interaction strategies. Although many people are pointing to the platforms as the problem, the real obstacle is leveraging the medium with the right…
Social media is a huge marketplace that’s become an important way for companies to communicate and engage with their customers and prospects. A person who “likes” or “tweets” about you is making an endorsement of your company to friends and…
Drastic cuts to the United States Postal Service personnel and locations, a severe proposed rate hike of 5.6 percent and rapidly changing technologies may have you feeling pessimistic about the future of postal marketing. Yet a recent survey by the…
PEARL RIVER, N.Y.-(BUSINESS WIRE)- Reach Marketing () announced today that it has appointed Chris Longo to Partner, adding his extraordinary talents to its growing roster of seasoned veterans. Longo brings to Reach 18 years of digital and direct marketing expertise and experience with…
PEARL RIVER, N.Y.–(BUSINESS WIRE)- Reach Marketing () announced today that it has appointed Greg Grdodian to Partner, adding his extraordinary talents to its growing team of seasoned veterans. Grdodian brings Reach 17 years of leadership skills and successful direct marketing strategies that…
Forrester Research predicts that the spend on creating, promoting, delivering and analyzing email marketing campaigns will reach $2.5 billion by 2016. This is because email is king. Since it remains the preferred channel for business communications, email addresses are a…
When email and direct mail are used together, response improves and brands are strengthened. Yet many marketers expect prospects to view their message through a single channel. They are overlooking the chance to establish a common branding thread and perhaps…
A private prospecting database contains names and addresses of as many people as you can identify who would be potential customers for your products and services. The prospecting database is created by identifying appropriate lists, merging these lists, eliminating duplicate names,…