Any good marketer knows that data ultimately decides whether marketing campaigns are successful or not. To help organizations make informed marketing decisions, you have to quantify, measure, and analyze the metrics to understand the impact of marketing efforts. Two of…
It’s vital to deliver the right information at the right time and content marketing is where it matters most. Give prospects too much information early in their buyer’s journey, and they aren’t ready to make use of it. Deliver too…
Search engine optimization has gone mainstream, but not all SEO efforts pay off. To see if your SEO is performing up to par, take a look at these key SEO facts and figures. Learn what the surprising second biggest search…
Like the smartphones and tablets people use to view them, websites, email and landing pages need to be lightweight to perform well. Mobile-first design fits how your audience does business, and websites that incorporate it enjoy increased sales. Boost audience…
If your email marketing strategy is on track, you’re already giving your audience a steady stream of compelling content in your email and newsletters. If you’re really stepping it up, you’ve also added gated content to the mix. Like anything…
Even if you aren’t well-versed in SEO, you’ve probably heard the cardinal rule of search engine optimization: Don’t post duplicate content. Google’s updates routinely penalize duplicate content, and rightly so. When you type in a search string, you don’t want…
Content may be king in SEO, but without at least a few loyal subjects, the title is hollow. Many companies pursue content creation, but find low returns on the capital and time they invest. They either get too little traffic…
When the first Google Panda update went live in 2011, it altered the face of SEO dramatically in ways that are still playing out among content creators. Some of the largest content mills and aggregate sites faltered but came back…
Having a company website is just the first step toward having a larger virtual presence. Those pages need content to fill them. Like any other commodity, content costs money, and you have options ranging from bargain-basement prices to top-of-the-line services.…
