To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key elements of a pitch that will entice your customers to open their email and act. Utilization of the IOU principles…
Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing response. There are more than 50,000 mailing lists available on the market today, created from a variety of sources. It…
If you clearly establish your goals, list growth will come. If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First, outline your goals. Are…
1. Use the same quantity of names for every list you test. Often this means 5,000 names, since many list owners will not rent smaller quantities for a test. 2. The quantity of sample names you need to test is…
While Marketing Sherpa’s 2012 B2B Marketing Benchmark reports the good news that 83 percent of emails are successfully delivered to their intended recipients, there is still room for a 14 percent improvement in email marketing campaigns. If your deliverability rate…
It is estimated that 40 percent of the success of your direct marketing campaign rests on the shoulders of a quality mailing list. Therefore it is critical that your offer is delivered into the hands of the right decision maker.…
One of the most critical component in maximizing your online marketing campaign is to optimize your landing pages by customizing them. This will enable you to personalize the sales pitch for specific audiences. By delivering a concise message, prospects are…
In this novel world of instant communication, passive marketing methods are taking a backseat to direct customer interaction strategies. Although many people are pointing to the platforms as the problem, the real obstacle is leveraging the medium with the right…
Social media is a huge marketplace that’s become an important way for companies to communicate and engage with their customers and prospects. A person who “likes” or “tweets” about you is making an endorsement of your company to friends and…
