With more than 1.2 trillion searches last year, Google’s in no danger of being toppled from its position as king of the search engine hill. It’s used so often that it’s become a verb – “Google it!” – and it…
Spam filters use algorithms that flag certain hard-sell words and phrases as well as taking IP addresses into account. Known spam IP addresses are easy to filter, but the logic that parses subject lines is a bit fuzzier. Words such…
Building site traffic is important to your company’s success today, but it’s also crucial to your future success. Sites with few visitors will only fall farther behind their competitors as an increasingly digital global marketplace relegates them to obscurity. The…
Unless you’re in Congress, direct mail can get costly, especially if you like to send lavishly illustrated brochures and high-gloss promotional materials. You don’t have to scale back to black and white postcards to save money, though. With careful attention…
If you ever played a game of Hot or Cold as a child, you know the importance of using up-to-date information to govern your choices. As you moved closer to the hidden prize, just knowing if you were getting warmer…
ecently, a study by Gardner Publishing was conducted to determine how manufacturing specialists consume media. They concluded that the majority of these professionals subscribe to manufacturing magazines. Who would have thought? These executives are always on the move and do…
Social media occupies more of your marketing department’s time with every passing month, and not just because everyone checks their Facebook and Twitter feeds during lunch. The connections people form via Pinterest, Twitter, and other social sites have a vast…
Everyone knows that email marketing is one of the most cost-effective strategies available, but figuring out how to make the most of it can be a challenge. Most businesses working on their own never discover the formula for success; many…
Did you Blog for your Business Today? Speaking of blogging, few B2B or B2C companies should be without one at this point. Relevant, regularly updated blogs give search engines and human visitors what they want most: fresh content. Every blog…