Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree of customer insight we have now would have been science fiction just a decade ago.…
Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes the difference between blue-sky guesswork and a meaningful forecast. That’s true for marketers seeking insight…
We all hope that 2018 will bring us more leads, but with an assist from the next generation in marketing automation, we can now also get better leads. That’s especially important now that quantity is harder to find; markets are…
Leads are fundamental to your organization’s growth, but it isn’t enough to have one successful approach to lead gen. As you grow, you need new ways to guarantee a steady flow of leads, and you need to be able to…
Deliverability is a prime statistic when assessing the success of your email marketing program. High deliverability rates are a must to ensure your message gets to the right audience, but deliverability is just the minimum standard of excellence your email…
Nurture programs serve a dual purpose. From a customer’s perspective, they’re a vital service for leads who need more information to make pivotal buying decisions. By supplying prospects with details about their professional challenges and the steps they can take…
There’s no longer any argument that marketing automation provides the best toolset for building long-term sustainability, but the technology involved is only part of what makes it tick. Choosing the right marketing automation platform is just the first step in…
Much of marketing automation is geared to lead gen: lead scoring algorithms, nurture programs, and email marketing management are just a few of the tools that make customer acquisition easier. The technology’s just as effective for customer retention, but relatively…
Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load and convince others to help. It doesn’t involve hiring a vast new staff of eager…