30 Days to a Social Media Smash Hit
We’d bet that most of you who visit our blog and sign up for our newsletter will read this article first. How do we know? The allure of a 30-day plan is potent, and readers gravitate to the promise of…
Category Reach Marketing
The 5 Fundamentals of Social Media Lead Gen
Mingling with your audience means more than just tweeting out your @BusinessName and riding on the coattails of a few hashtags. It’s about amplifying the voices of those who inspire you, listening to customers who want to talk to you,…
Winning the Red Queen’s Race with Sales and Marketing Automation
The Red Queen in Lewis Carroll’s Through the Looking Glass had some sage advice for Alice: “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere…
Guide Social Media Conversations with Database Integration
When your buyers find a great business solution, they want to tell others about it. When they find a solution that fails them, they really want to tell others about it. Buyers trust each other more than they trust advertising,…
Does Your Marketing Database Talk to Itself?
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your MARKETING AI® keep itself together? Your centralized marketing database is its nerve center and communications…
When Digital Gets Real: Integrating Online and Offline Marketing with Automation
Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them there can make the difference between earning a sale and losing a valued lead to…
What Are Your Marketing Emails Really Saying?
A key part of communication is subtext, the subtle connotations and unspoken meanings that people pick up on in a conversation. Subtext is easy to see in face-to-face meetings; you only need to do a little discreet people-watching the next…
Being a Better Listener to Your Leads
Great communication doesn’t just mean what you share with your leads; it’s also about what they’re telling you – even if they aren’t aware of it. Your prospects share volumes of information with you just by interacting with your brand’s…
What Is Marketing Automation?
Marketing automation is a technology that streamlines, automates, and measures marketing tasks, allowing organizations to nurture prospects with highly personalized, useful content. It transforms labor-intensive marketing operations, enabling teams to deliver results more efficiently and drive revenue growth. For companies…
