Database MarketingThe power of relational databases to interpret and analyze large volumes of information has transformed marketing. With a well-organized, properly managed marketing database, you’re able to connect with your leads, understand their needs better, and provide unrivaled customer service.
People who don’t deal with marketing data tend to think of data elements as solid pieces of truth, little gems that stay relatively unchanged over time. In reality, data’s more like produce – most valuable when it’s fresh, useful for…
Chemical industry professionals play a vital role in hundreds of industries. In charge of transforming raw materials into useful products, they supply virtually every business in the manufacturing sector as well as producing the materials for construction, agriculture, cosmetics, and…
Do you need more leads? A long-term lead gen strategy? Higher quality leads? Better sales qualification for them? Most marketers would happily take all of the above, but typically, the cost of lead generation and the need to produce measurable…
While some bedrock truths remain, the landscape for marketers has shifted dramatically in just the past few years with the advent of marketing automation. Marketers just ten years ago couldn’t have predicted the meteoric rise of mobile. Twenty years ago,…
Let’s face it: Just about every company talks about leveraging data to derive important market insights and deliver better customer service with deeper audience knowledge. How well do they live up to those lofty goals, though, and how robust is…
With the increasing importance of information to marketers and advertisers, it’s vital to get your data management program right the first time. Data hygiene, data security, data enhancement – every aspect of your data governance strategy needs to be fully…
Every marketing channel matters, but they serve different purposes. Some are ideal for customer retention, while others excel at amplifying your signal for lead awareness. Your most valuable marketing real estate might be on those channels that are proven lead…
The art of crafting jewelry is as old as humanity itself, yet as new as the latest technological innovation. National Jeweler publication speaks to the professionals who make, distribute, and sell jewelry, including lapidaries, gem dealers, jewelers, designers, watchmakers, wholesalers,…