Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, you may not be getting optimal performance from it. Think of it as owning a…
From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead generation activities that start to pay dividends right away. Some of these tips take time…
Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a little easier every day. Data enhancement also makes interacting with you easier in ways your…
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom has a specific set of concerns and challenges that they look to you to solve.…
The legal profession is an exacting one requiring a great deal of subject knowledge. Marketing also depends on data, and the BridgeTower Media Legal Masterfile available through Reach Marketing connects you with some of the most influential professionals in the…
Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? If you’re like most people, you have. Long forms might be a necessity for some…
For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the moment you secured your first major investor, or the acquisition of a new startup. The…
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially inert. That’s wholly different from today’s view of data as a dynamic, multifaceted aspect of…
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight about your leads, but it also has value to others who also want to connect…