Is Your Database Ready for ABM?
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted marketing effort.
Category Reach Marketing
Why Does Clickbait Work? These Reasons Will Astound You
You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, expressly designed as lead gen catnip. Clickbait isn’t a bad thing by itself; as with…
The Fine Art of Being Yourself
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective email and direct mail communication?
Reach Decision-Makers in the Hospitality Sector
Despite the hospitality sector’s focus on personal interactions and building relationships with customers, technology still plays an important role for leaders in the industry. From automating routine management tasks to using advanced kitchen equipment to delight diners with novel dishes,…
5 Reasons Marketing Automation Is a Must
The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know how to get the most from your new system. The better news is that you’re…
Reach CIOs and CTOs
From offices to manufacturing plants, technology has become integral to the modern workplace. Data security, database maintenance, and IT infrastructure are high priorities for successful businesses.
Making Room for Marketing Automation
How big a footprint does your marketing automation software leave? We don’t mean its physical presence, which is probably small enough to fit in the palm of your hand; we’re talking about the amount of time and space you devote…
Creating Irresistible Lead Magnets
Lead magnets, those enticing offers that get prospects to stop and take notice of you, are more important than ever in an increasingly crowded marketplace. With the right magnet to pull prospects your way, you shut out your competitors and…
Are You Getting Customization Right?
Customized marketing messages are far more than just getting the right name on the email greeting. Leads now expect a seamless user experience designed around them, yet a minority of marketers feel they’re able to deliver on that promise. Personalizing…