Any B2B company needs sales-qualified leads to grow, and in order to sustain revenue growth, there must be a consistent supply of these leads. But keeping a pipeline full of quality leads comes with its own set of difficulties. It’s common knowledge…
Salesforce offers two powerful marketing automation platforms – Pardot and Marketing Cloud. Each platform serves distinct marketing needs, with Pardot focusing on B2B marketing and Marketing Cloud catering primarily to B2C scenarios. Understanding the differences between these two platforms is…
The number of SaaS companies has grown significantly in recent years due to the increasing popularity of cloud computing and subscription-based software models. According to Gartner, the global SaaS market is projected to exceed $145 billion, indicating that tens of…
The Software as a Service (SaaS) sector has emerged as a highly promising field, with companies increasingly relying on SaaS platforms for their operational needs. Remarkably, the SaaS market has seen over 500% growth in just seven years. With the…
Marketing is a field that is constantly evolving, which can be both exciting and challenging. And it can be very stressful. Especially now in the digital age when competition is fierce. But luckily for marketing professionals, we have a great…
An important tactic for generating high-quality B2B leads is developing a substantial SEO strategy. The goal of SEO is to use search engines to drive visitors to your website where they can see your value proposition. How to Use SEO…
Sales can be a challenging and stressful career, especially when you are constantly trying to meet sales targets and close big deals. But luckily for sales reps and sales managers alike, we have a great collection of sales memes that…
With an effective lead generation strategy, your company can get 133% more revenue than you’ve planned. (Marketo) Lead generation marketing has become more challenging in today’s globally competitive marketplace. Businesses flood consumers with information every day, offering their products and services.…
Any good marketer knows that data ultimately decides whether marketing campaigns are successful or not. To help organizations make informed marketing decisions, you have to quantify, measure, and analyze the metrics to understand the impact of marketing efforts. Two of…
