Marketing automation is capable of transforming how you do business, but as with any new technology, it has a learning curve. One of the mistakes some companies make when installing marketing automation software is assuming that “automated” means “we don’t…
Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. They may trickle in from an unexpected source or arrive in a torrent from a…
It’s no longer a secret that customization and personalization factor strongly into lead engagement. Marketing automation technology, the most effective way to create a personalized customer experience for your audience, isn’t a secret either – but how to use it…
Some psychologists say it takes only about 21 days of concerted effort to make a habit of new and better behavior. That’s good news on a personal level if you’re trying to eat better or get to the gym more…
How much of their buying journeys have your leads traveled on their own before you and your sales team even know they’re there? Figures range from 50 to 60 percent – higher in some industries – but that statistic is…
Customers rarely mean to keep secrets. They already entrust plenty of vital information to you, and if you ask them for more, they usually volunteer it. Despite their openness, they’re hiding a wealth of data from you – not because…
Marketing automation technology has a voracious appetite for content. From lead nurture programs to customer retention campaigns, your content plays a key role in how well your automation software works for you. The reverse is also true: Your content marketing…
Engagement is more than just the current hot buzzword for marketers. It’s a critical measure of how likely your leads are to become buyers, yet measuring engagement at all is a challenge if you’re still using conventional marketing technology. With…
Your customers have more choices now than ever before; why should they choose you? A better customer experience seems to be the answer. When polling B2B customers, researchers found that more than half of customers cited a positive customer experience…
