If you only have a hammer, every problem is a nail. With marketing automation, you have the opposite issue – you have one of the largest and most powerful tool-sets available, and that can sometimes make it a challenge to…
Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology, you’re able to connect with customers one-on-one and build better relationships with any number of leads at once, something marketers…
Marketing automation is a future technology that’s here today, but that doesn’t mean it has stopped evolving. In its first incarnation, automation was fairly simple, allowing users to target offers more effectively and track leads as they moved through the…
Do you reshape your business to the software it uses, or do you expect the software to adapt to you? Chances are, you picked the latter; it only makes sense to customize technology to suit your business needs. Marketing automation…
Marketing automation is capable of transforming how you do business, but as with any new technology, it has a learning curve. One of the mistakes some companies make when installing marketing automation software is assuming that “automated” means “we don’t…
Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. They may trickle in from an unexpected source or arrive in a torrent from a…
It’s no longer a secret that customization and personalization factor strongly into lead engagement. Marketing automation technology, the most effective way to create a personalized customer experience for your audience, isn’t a secret either – but how to use it…
Some psychologists say it takes only about 21 days of concerted effort to make a habit of new and better behavior. That’s good news on a personal level if you’re trying to eat better or get to the gym more…
How much of their buying journeys have your leads traveled on their own before you and your sales team even know they’re there? Figures range from 50 to 60 percent – higher in some industries – but that statistic is…
