The New York Times points to automation as a potential threat to many sectors of the American workforce, and even those in creative fields such as marketing might initially look askance at AI. The good news is that marketing automation…
At first blush, automation and customization seem like opposites. Automation might conjure images of sophisticated machines moving in an intricate ballet to produce identical items. Customization describes a product that’s lovingly crafted by hand to fit a specific need. In…
One of the toughest questions marketers face is how to know when their efforts are working. Which marketing activities pay off? What made your most successful campaigns soar? Where can you afford to cut back on marketing spend, and where…
Whether it’s a poll, a quiz, or a game, people love interactive media. We’re hard-wired to enjoy interaction, in fact; the positive feedback we get when we’re actively engaged lights up the brain’s reward centers. Marketing that’s more than a…
Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way…
When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet marketing automation plays a major role in making the most of your creative. Automation lets…
Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing automation technology stops with installation; they never take the next steps to full implementation, instead using the system as a…
Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, you may not be getting optimal performance from it. Think of it as owning a…
For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the moment you secured your first major investor, or the acquisition of a new startup. The…