One of the most important roles marketing automation can play in a growing organization is establishing it as a bona fide brand. A brand is more than a name; it’s a guiding philosophy and an identity that become indelibly linked.…
Artificial intelligence is a science fiction staple, but the brainy machines haven’t always been benevolent. Look at HAL 9000, Skynet, or the rogue replicants of “Blade Runner” for just a few examples of AI run amok. But when tech experts…
Marketing automation gives you the power to carry on individual, persuasive conversations with an unlimited number of prospects. Without enough content, though, you have nothing meaningful to say to them. Content is essential to success with marketing automation technology, yet…
Email automation and marketing automation are no longer in the early-adoption stage; they’re now part of the mainstream, yet too many businesses aren’t getting the most from their marketing technology. They’ve got the basics in place – email marketing management,…
Marketing automation is a significant investment of time and resources, particularly for B2B businesses that rely on long-term lead generation and nurturing. Yet for all the energy businesses put into marketing automation, many of them don’t see results as quickly…
Does your organization see marketing in terms of cost outlay or of revenue generated? All too often, it’s the former, yet marketing is a key revenue driver. The problem is, it’s often hard to see because marketers have historically faced…
The New York Times points to automation as a potential threat to many sectors of the American workforce, and even those in creative fields such as marketing might initially look askance at AI. The good news is that marketing automation…
At first blush, automation and customization seem like opposites. Automation might conjure images of sophisticated machines moving in an intricate ballet to produce identical items. Customization describes a product that’s lovingly crafted by hand to fit a specific need. In…
One of the toughest questions marketers face is how to know when their efforts are working. Which marketing activities pay off? What made your most successful campaigns soar? Where can you afford to cut back on marketing spend, and where…
