The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know how to get the most from your new system. The better news is that you’re…
How big a footprint does your marketing automation software leave? We don’t mean its physical presence, which is probably small enough to fit in the palm of your hand; we’re talking about the amount of time and space you devote…
Every customer has a story to tell, and understanding that story helps you discover new leads with similar tales. A buyer’s journey describes a narrative arc that includes many of the same elements you’d find in epics from Beowulf to…
One of the most important roles marketing automation can play in a growing organization is establishing it as a bona fide brand. A brand is more than a name; it’s a guiding philosophy and an identity that become indelibly linked.…
Artificial intelligence is a science fiction staple, but the brainy machines haven’t always been benevolent. Look at HAL 9000, Skynet, or the rogue replicants of “Blade Runner” for just a few examples of AI run amok. But when tech experts…
Marketing automation gives you the power to carry on individual, persuasive conversations with an unlimited number of prospects. Without enough content, though, you have nothing meaningful to say to them. Content is essential to success with marketing automation technology, yet…
Email automation and marketing automation are no longer in the early-adoption stage; they’re now part of the mainstream, yet too many businesses aren’t getting the most from their marketing technology. They’ve got the basics in place – email marketing management,…
Marketing automation is a significant investment of time and resources, particularly for B2B businesses that rely on long-term lead generation and nurturing. Yet for all the energy businesses put into marketing automation, many of them don’t see results as quickly…
Does your organization see marketing in terms of cost outlay or of revenue generated? All too often, it’s the former, yet marketing is a key revenue driver. The problem is, it’s often hard to see because marketers have historically faced…