Your customers have clear preferences, but they don’t always tell you about them. To discover those preferences, you need to test. Everything from email subject lines to the phrasing on your landing pages affects how your leads react; testing lets…
You’ve all heard of marketing automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the term marketing automation does not do justice to the software it’s named for. Tracking visitors, sending emails,…
The old method of marketing has become obsolete. With the advent of the Internet, customer interactions and buy signals are sent to you at the speed of light. This has necessitated an autonomous marketing system that can respond in real…
A single email message can be powerful, but additional messages that go out in response to actions your prospect takes are even more effective at eliciting a response. Triggered email only goes out when an event makes it happen. You…
PEARL RIVER, N.Y., June 11, 2014 – Reach Marketing, () the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added technology and marketing veteran David Klein as the company’s new Senior Vice President, Product Development…
