Getting Referrals the Easy Way
Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load and convince others to help. It doesn’t involve hiring a vast new staff of eager…
Category Lead Generation
Aligning for Your Customers’ Sake
It’s only natural for B2B businesses to look at sales and marketing alignment from a revenue standpoint, but there’s another huge benefit to better alignment that has less to do with your bottom line. Customers get a vastly improved user…
How Satisfied Leads Become Satisfied Customers
What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at the start of your search, you’re unlikely to carry it through to its natural conclusion.…
Finding Your Golden Hour
When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of the morning so they’re fresh and ready to read when your prospects wake up. You…
5 Keys to Making Your Email Marketing Matter More
When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon for products you’ll never need or Googling information you can’t use? Probably never, yet B2B…
Want Answers? Ask the Right Questions
Some of what you want to know about your leads is straightforward. Other data only becomes clear after some effort. Basic contact data is only the beginning of what you can learn about your leads – and often, all you…
Why Real-Time Analytics Matter – Really
Remember when TV stations used to sign off with the Star-Spangled Banner? If you’re a millennial, you might not, but it used to happen. It’s one of those historical artifacts you don’t see anymore because all the major networks now…
Becoming Your Leads’ Perfect Match
Finding new prospects, learning more about them, striking up a long-term relationship – lead gen has at least a little in common with online dating. There’s plenty of competition, and success depends on making an appealing first impression and then…
Winning the Marketing Relay Race
Ask athletes about the toughest races they’ve ever faced, and most will remember a relay. What makes a relay race so much more challenging than a solo effort is the hand-off. Every team member has to be fast enough to…