You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, expressly designed as lead gen catnip. Clickbait isn’t a bad thing by itself; as with…
Lead magnets, those enticing offers that get prospects to stop and take notice of you, are more important than ever in an increasingly crowded marketplace. With the right magnet to pull prospects your way, you shut out your competitors and…
There’s one constant companion your leads take with them on every part of their buying journey: content. SEO content is there for them when they start their search by typing a few keywords into the Google search bar. Feature articles,…
In some aspects of your marketing strategy, you can easily see and course-correct if you aren’t headed in the direction you want to go. Lead generation is a little trickier because mistakes may not take you in entirely the wrong…
You’re making an offer. Your leads are interested enough to click through and learn more. Yet something’s stopping them from moving to the next step, and they bounce. What’s changing their minds and keeping them from converting?
Our last blog post on lead generation ideas you can implement right away to earn quick gains was so popular that we’re revisiting it this week and including even more ideas.
Ancient Greek philosophers were brilliant enough that we’re still reading them today, but were they smart enough to outline what email marketers should study? In a way, yes. We think of email marketing and automation as distinctly 21st century phenomena,…
Newsletters are an incredibly powerful lead gen tool. With a well-developed newsletter program, you gain access to leads’ contact information, maintain steady connections with your prospects, and pick up referrals from forwarding.
Long-term success at lead generation takes time and the right marketing partners to implement. That doesn’t mean you can’t rack up some quick wins along the way, so let this list of must-do lead gen boosters inspire you to take…
