We touched on social listening as part of the fundamentals of social media lead gen, but it’s important enough to merit its own post. Learning to listen well on social media pays dividends across all channels by giving you deep…
Mingling with your audience means more than just tweeting out your @BusinessName and riding on the coattails of a few hashtags. It’s about amplifying the voices of those who inspire you, listening to customers who want to talk to you,…
A key part of communication is subtext, the subtle connotations and unspoken meanings that people pick up on in a conversation. Subtext is easy to see in face-to-face meetings; you only need to do a little discreet people-watching the next…
We all hope that 2018 will bring us more leads, but with an assist from the next generation in marketing automation, we can now also get better leads. That’s especially important now that quantity is harder to find; markets are…
Leads are fundamental to your organization’s growth, but it isn’t enough to have one successful approach to lead gen. As you grow, you need new ways to guarantee a steady flow of leads, and you need to be able to…
Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load and convince others to help. It doesn’t involve hiring a vast new staff of eager…
It’s only natural for B2B businesses to look at sales and marketing alignment from a revenue standpoint, but there’s another huge benefit to better alignment that has less to do with your bottom line. Customers get a vastly improved user…
What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at the start of your search, you’re unlikely to carry it through to its natural conclusion.…
When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of the morning so they’re fresh and ready to read when your prospects wake up. You…