Category Email Marketing

When Marty McFly went to the future in “Back to the Future Part II,” October 2015 was the date he set. The late 1980s’ vision of 2015 wasn’t much like reality in some ways; we still don’t have hoverboards, and…

Email marketers know that seeing the full value of a transformed marketing strategy doesn’t happen overnight. It takes time to realize returns on your investment. That doesn’t mean you have to wait to see any effect, though. Quick wins –…

Snappy graphics, brilliant content, and a can’t-miss call to action only work for your email marketing strategy when people open your emails. Here’s how you can boost open rates from the start and make sure your content team’s hard work…

Not long ago, your B2B audience read emails in an office on a desktop computer, and you could send a single email to all of them. Today, they see your email in a wide array of contexts. Your audience is…

Email marketing’s hardly a secret to any business, but that doesn’t mean companies don’t still have plenty to learn about it. With a sky-high ROI and a ubiquitous presence in modern life, email’s importance can’t be overstated. Here are some…

Email itself is an amazing technological achievement. The ability to communicate instantly with any number of customers has revolutionized marketing, but email hasn’t stayed static. As technology changes, so have email’s capabilities. Embracing mobile-first email, incorporating responsive email design, and…

Email isn’t just the fastest way to communicate with your audience. It’s also the quickest road to earning and tracking revenue in your marketing strategy. Cost-effective, quick to implement, and infinitely scalable, email is the cornerstone of online marketing for…

Whether you’re jump-starting a car or an email campaign, how do you know if it’s worked? You turn the key and test it! In this week’s infographic, you’ll find out about several key elements to test with your email marketing…

With its low cost and potential for high returns, email marketing has earned its place at the center of B2B marketing programs. According to the Direct Marketing Association, businesses can achieve ROIs of more than $45 for every dollar spent…