Category Email Marketing

Whether you’re jump-starting a car or an email campaign, how do you know if it’s worked? You turn the key and test it! In this week’s infographic, you’ll find out about several key elements to test with your email marketing…

With its low cost and potential for high returns, email marketing has earned its place at the center of B2B marketing programs. According to the Direct Marketing Association, businesses can achieve ROIs of more than $45 for every dollar spent…

We now read more emails on mobile devices than on desktops. Analysts argue about precisely when that crossover happened, but they agree that mobile-first design is a necessity. The mobile revolution isn’t new, but the speed of it is; according…

Getting your email to your audience doesn’t mean they’ll read it – unless you know how to make your message shine. You only have seconds to make a great impression with your mail, so make them count with our at-a-glance…

We’ve talked before about creating lead nurture programs with marketing automation and how important it is to treat every lead as valuable. Email marketing is an outstanding way to do that because it lets you speak directly to your audience.…

Autoresponders, those email service provider tools that send out a quick message triggered by a specific action, are a valuable but frequently overlooked marketing tool. An estimated 40 percent of B2B companies don’t use autoresponse emails as part of their…

A person’s intelligence quotient, or IQ, can help with understanding complex math problems or making the right decisions on a standardized test. Psychologists are now just as interested in EQ, or emotional intelligence quotient, to discover how people understand how…

Marketing automation is vastly more powerful than conventional email service providers’ tools because it elevates your email marketing efforts from simple logistics to a broader, top-down view. With it, you develop a strategic approach toward email marketing that produces consistent…