From independent small to mid-size businesses to global corporations, manufacturing professionals guide every step of the supply chain from raw materials to end-user products. Working in research and development, work process design, consultancy, distribution, customer service, and executive capacities, manufacturing…
How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly to higher open and click-through rates. Discover how much of a difference split-variable testing can…
Your data’s pristine. You’ve selected your audience with pinpoint accuracy. Your content sings. You can do everything right, and a few members of your email list will still click that Unsubscribe link. Here’s how you and your marketing automation system…
As important as it is to understand who your customers are, it’s even more useful to know how they behave. By knowing how your customers and prospects interact with your email, a marketing automation team can help you pinpoint what…
If you’ve ever wondered what that “one weird tip” is, you aren’t alone. Those little ads for anything from financial planning to tooth whitening to weight loss have been phenomenally successful at attracting clicks. They’ve also become a victim of…
With the Engineering Strategy News list, you connect with the people who keep industry running – engineers. Subscribers to this monthly newsletter include established engineers and the up-and-coming leaders who will make up the next generation of influencers. Electrical, environmental,…
Your audience is more than a collection of data points; they’re people, and they respond best when they’re treated that way. Customized content that appeals to specific audience segments, personalized email and targeted campaigns put you in touch with the…
Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who aren’t yet ready for your sales team, adapt to shifting markets, segment your audience, supply…
With the Advertising Age Masterfile, you will gain access to some of the most influential and creative people in business today. Advertising executives, marketing professionals, digital content specialists and media directors have trusted Ad Age and its companion mastheads for…
