Category Database Services

Your audience has a lot of concerns and pain points to manage, but which ones matter to them most? How do they prioritize? How can you use that knowledge to help them make important buying decisions? To arrive at the…

Marketing is increasingly built on data. Database services provide the raw material for constructing buyer personas, developing account-based marketing strategies, and analyzing your audience’s needs. But what principles govern the data on which modern marketing rests? We’ve put together the…

When talking about marketing automation, we often discuss how it breaks down silos and removes walls between various sales and marketing platforms, but there’s another wall that’s tougher to open up: the one between you and your buyers. Database services…

class=”imgFull” If you went to your local hardware mega-store and had a blank check to buy what you needed, you could get everything necessary to build a home from the foundation up – with one major exception. When you buy…

From accurately forecasting where an emerging market might appear to understand how leads make decisions well enough to predict which ones they’ll make next, one thing is clear: Data-driven technology has moved from science fiction to marketing fact. Big data…

Big data has deep roots in highly technical and scientific fields, but its utility makes it beautifully suited to marketing applications too. Fortunately, marketers don’t have to understand the complexity underlying big data to make use of it. Data-driven marketing…

If you threw a party, would you care more about the number of people who showed up, or would you measure success by other standards – how much fun your guests had, for instance, or how long they stayed and…

There was a time when scientists thought there were only a handful of elements, and those were poorly understood. Now we know there are more than a hundred of them, and we understand what constitutes an element. Our greater knowledge…

Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours into your marketing department in a torrent, and without a way to channel and organize it, data can quickly overwhelm…