Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few years now. Recently, marketing database consultants have developed a new and even more sophisticated way…
What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have a tough time playing baseball in a bowling alley, and although you could bowl in…
Think about everything that distances you from your audience. It might be literal, especially if you’ve grown large enough to have a national or global market that makes collecting data more challenging. Maybe it’s the metaphorical distance created by communication…
John Wanamaker gave us what might be the most famous quote in marketing, and he did it before email marketing or marketing automation were even dreamed of: “Half the money I spend on advertising is wasted; the trouble is I…
Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process of making customers feel cozy, but if you have more than a handful of buyers,…
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted marketing effort.
How much of your data is accurate, normalized, and instantly available to you? If you’re like most B2B companies, you could be mistaking quantities of data for quality data. According to a 2016 Experian poll of B2B organizations, nearly 75…
Think about your local public library. It’s more than just a warehouse for books; it’s also a meeting place for groups, a social center, and a wellspring of information for researchers. Your marketing database is likewise much more than a…
You have a hidden superpower, and you might be surprised how often you use it. Remember that dress that was blue and black (or was it white and gold)? Maybe you used it when you read a graph or saw…
