Most major advances in technology come with a corresponding leap in complexity. When cars first became common, for example, the need for roads, traffic control, and gas stations suddenly grew exponentially. Database marketing managers are still at the dawn of…
Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your website via a prospect typing in your URL, and organic traffic consists of search engine results. Those are still useful…
When your buyers find a great business solution, they want to tell others about it. When they find a solution that fails them, they really want to tell others about it. Buyers trust each other more than they trust advertising,…
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your MARKETING AI® keep itself together? Your centralized marketing database is its nerve center and communications…
A new year is the ideal time for a fresh start. Just ask anyone who’s starting a diet or embarking on a new fitness program. That’s true for your database too; it’s never a bad time to assess your system’s…
There’s no longer any argument that marketing automation provides the best toolset for building long-term sustainability, but the technology involved is only part of what makes it tick. Choosing the right marketing automation platform is just the first step in…
Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, it’s especially unhappy news. On average, it costs seven times as much of a marketing…
Everyone in your organization is working toward the same goals overall, but the specific paths you take to reach them are often different. That can cause challenges with demand generation, customer care, and the hand-off between teams. Having a road…
Think about the last time you had great service at a restaurant. Your server probably seemed to anticipate your needs, delivering bread to the table or refilling your drinks just as you were taking the last bite or sip. You…
