Data is one of your organization’s most precious assets, yet it’s one many businesses consistently undervalue. With a properly maintained and managed database, you’re able to understand who your customers are, what motivates them, and where to find more like…
From Roman marketplaces that used mosaics of different scenes to direct customers to stalls for fish, spices, or cloth to the proliferation of product placement in movies, technology has always shaped marketing. The modern marketplace is far more crowded than…
Where does your data come from, and how much can you rely on its accuracy? These questions are fundamental to building a database marketing strategy that works. When you understand the source of your data, you’re able to put it…
One of the biggest pain points for B2B marketers is the transition between marketing and sales. In an inefficient system, siloed marketing and CRM databases don’t communicate, and neither do the people who use them. Instead of being carried seamlessly…
Data is the key to informing your marketing strategy. With it, you understand who your customers are, how you can serve them better, and how to find more leads just like them. While the rewards for upgrading your database marketing…
To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services that only collect data aren’t enough; to make sense of the huge volumes of data…
Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts are organized and how they interrelate that make an engine run; similarly, data only drives…
Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you about the future? That’s the question respondents to B2B Marketing’s latest Data Skills Benchmarking Report…
Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper data maintenance and storage hasn’t. Database management is a growth industry, especially now that information…
