What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your customers’ needs better, and customize your content to wrap prospects in a comfortably personalized user…
If you look them up in a thesaurus, you’ll see that the words “logo” and “brand” are listed as synonyms. That’s a little misleading; while they overlap in meaning, they aren’t the same. You can have a logo without ever…
You intuitively know some differences in quality. You can easily tell a frozen pizza from the hand-tossed original, for instance, or tell a real rose from a floral air freshener. With marketing data, it’s tougher to discern quality at a…
What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like most professionals, the second thing you do is weed out the irrelevant messages, maybe even…
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective email and direct mail communication?
Customized marketing messages are far more than just getting the right name on the email greeting. Leads now expect a seamless user experience designed around them, yet a minority of marketers feel they’re able to deliver on that promise. Personalizing…
When it comes to segmentation, some lines seem easy to draw. Segmenting your market by geographical location, company size, or annual income makes sense. But are these the only ways in which you can group your target audience to gain…
In her Harry Potter universe, J.K. Rowling’s magical sorting hat at Hogwarts automatically placed incoming students into the house where they would find the most success. You may not have wizardry at your disposal to tell your Gryffindor from your…
“Fake news” is a hot topic of conversation, but the reason it’s making headlines is that real news is enjoying a renaissance. Subscriptions to respected newspapers and journals are up across the board, and investigative reporters on television are drawing…
