When marketers and database managers talk about big data, they mean more than size alone. Big data has the power to transform sales, but only when it’s validated and assembled in a usable format. It isn’t the amount of data…
Your leads are subjected to a barrage of buying messages from your competition. Even in B2B sales, the exhortations to buy are constant. In the cacophony of advertising messages your competition creates around your potential customers, what can you do…
It would be easy on marketers if customer data were eternal. Everyone would stick with a single email address, work for the same firm, and live in the same home for life. Once you got that data, it was yours…
Data hygiene is an essential part of modern marketing. With clean data, you’re able to craft targeted messages and deliver them to precisely the audience that’s most receptive. Scrubbing away invalid email addresses, merging duplicate records, and purging files of…
Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in more coherent messaging? But segmentation is essential to data-driven marketing. It gives your customers the…
Email has consistently delivered the highest return on marketing investments of any marketing channel, but an alarming new trend could eat into that profitability. According to a recent report from Return Path in their 2015 Deliverability Benchmark Report, email inbox…
What percentage of your data is clean and complete? That figure could be smaller than you think, according to research from Dun & Bradstreet that found as much as 96 percent of some organizations’ customer contact data was inaccurate in…
In the digital realm, customers – not businesses – set the tone of the relationship. They expect information on demand, not only during business hours. They won’t wait weeks for an answer to their questions; sometimes they won’t even wait…
Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one or two customers, that’s not too tough; you can simply talk with them one-on-one to…
