While basic demographics provide a foundational understanding of who your customers are, lifestyle data adds a whole new dimension. By incorporating lifestyle appends into your customer files, you can gain a deeper, more nuanced view of your audience’s preferences, behaviors,…
While many businesses focus on individual consumer data, household-level insights can offer a more comprehensive view of your audience, revealing patterns and preferences that might otherwise go unnoticed. By adding household appends to your customer files, you can enrich your…
While sophisticated data like behavioral insights and psychographics often steal the spotlight, the importance of basic demographic data should not be overlooked. By appending basic demographic information to your customer files, you can gain a clearer picture of who your…
While many businesses focus on traditional firmographic and behavioral data, one often underutilized goldmine is app download information. By adding data on the types of apps your customers download to your customer files, you can gain deeper insights into their…
In the digital age, data is the lifeblood of effective B2B marketing. The more information you have about your target audience, the better equipped you are to craft personalized, relevant campaigns that drive engagement and conversions. While firmographic data like…
In B2B marketing, knowing your audience is the cornerstone of crafting effective strategies that resonate and drive results. While demographic and firmographic data such as industry type, company size, and location are vital, adding sales volume data to your B2B…
In the realm of B2B marketing, understanding your audience is key to creating effective strategies that drive results. One often overlooked but incredibly valuable piece of information is the size of a company’s workforce. By adding employee size to your…
In the competitive landscape of B2B marketing, understanding your audience’s industry is essential for delivering resonating messages. Adding industry and granular SIC (Standard Industrial Classification) data to your customer and prospecting files enables you to pinpoint your market with remarkable…
You can only market effectively to prospects when you understand who they are. Getting to know them can be an arduous process, especially in digital environments where tech-savvy customers have become well aware of the value of their data. They…