Lauren Popek, Marketing Director

Email has become an integral part of doing business, particularly for B2B marketing. You and your clients connect easily through email, but that easy exchange can have its drawbacks, too. Like any marketing campaign, a successful email campaign relies on…

A strong call to action (CTA) is the most important component in any email marketing campaign. Every piece must include a highly visible CTA that is mentioned at least three times. A good CTA commands the reader to take a…

Customers can’t ask for you by name if they don’t know who you are. If you’re buried under eight pages of search engine results, they’ll never learn your name, so it’s vital to impress search engines as well as your…

The technological revolution has rocked a number of industries from newspapers to network television. Marketing has felt the force as well, and direct marketing has taken on a deeper meaning as social media and virtual presence put you in your…

In an ideal world, every email you wrote would flow effortlessly from your fingers with no need for editing. You’d touch every one of your prospects’ pulse points without ever missing the mark. You would strike that perfect balance between…

Pinterest has quickly become the third largest social network behind only the two behemoths, Facebook and Twitter. For January 2012 comScore, an Internet marketing research company, reported the site had 11.7 million unique U.S. visitors, making it the fastest site…

Profiling is the practice of analyzing your customer database and using the resulting model to identify prospects. Many firms base their prospecting solely on standard data card variables, overlooking more nuanced information like size, type of business and location of…

Reaching your customers through email and social media has its benefits, but sometimes there’s no substitute for direct mail. Direct mail lets you address each segment of your market with a customized, focused message. However, mail costs money – money…