You have data in your database that has become dormant, but how do you re-engage with them? When do you know it’s worth investing in re-engagement? You want to increase your email database significantly, but how do you securely bring in additional email records when you don’t have a relationship with recipients? Our experience with email marketing reveals the answers to these questions and more.
We have a proven on-boarding program that swiftly and securely brings forth data from our outreach platform until leads engage with your content, which is then moved into your customer database.
Our outbound marketing platform safely and securely transfers engaged data online from our outreach platform, encouraging leads to engage with your content and get folded into your customer database. We describe the process in three steps: Onboard, Engage, Infuse.
Onboard phase
In this phase, records are introduced to our hosted platform, then processed, unduplicated, fully cleansed, and validated. The records that survive this validation phase are then prepared for scheduled communications from your brand.
Engage phase
In this phase, records are communicated with on a regularly scheduled basis to solicit engagement. Once records engage, they are transferred into the client’s database for regular communications. Records are continuously communicated with until they engage.
Infuse phase
In this phase, records are dynamically added to your customer database. During record transfer, each record contains complete contact and firmographic information and content flags to identify programs that drove the engagement.
