Absolutely! Whether you are B2B or B2C, for-profit or non-profit, product or service-oriented, email marketing should be an essential part of your marketing plan. Email marketing allows you to communicate with your customers with personalized messages and content relevant to them, based on their interests and needs. And it’s cost-effective, immediate, trackable, and scalable!

Let’s Take a Look at Some Email Stats:

• 61% of subscribers/customers would like to receive promotional emails every week (Marketing Sherpa)


• Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers (Disruptive Advertising)


• 99% of email users check their email every day, some as much as 20 times a day! (OptinMonster)


• Marketers report receiving 4,200 percent ROI or $42 for every dollar invested in an email marketing campaign. (DMA)


• The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista)


• 64% of small businesses use email marketing to reach customers. (Campaign Monitor)


• Email marketing is generally used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). (B2B Content Marketing Benchmarks)

Email marketing offers an incredible opportunity to reach your target audience and generate revenue growth. If you want to utilize the power of email, contact our email marketing specialists, and start devising a plan today.

Absolutely not. Although social media has become a major player in the digital marketing landscape, people still check their emails to find deals from the brands they are interested in. In fact, 44% of users check their emails for brand promotions, whereas only four percent go to social media platforms for brand promotions.(OptinMonster)

Email marketing has been around longer than social media and is often more effective than social media. The average email open rate is between 15-25%, with an average click-through rate of roughly 2.5%. (Campaign Monitor) On the contrary, with Facebook, you can expect a click-through rate of only 0.07% and Twitter 0.03%. (Despreneur Magazine)

As far as ROI, email marketing tends to have a significantly higher return than other channels. As we noted previously, it’s estimated that email generates $42 for every $1 spent—a 4200% ROI. Social media comes in at a distant second place with an estimated average ROI of 28% (eMarketer). According to a report by Monetate, email marketing drives more conversions than any other marketing channel.

Integrating email marketing with social media can strengthen your results, however. Email shines in customer retention and transactions, while social media excels in branding, building awareness, and creating an active follower community. It is a good idea to include social icons and social share icons in your emails to allow your audience to visit your social sites and share your message.

51% of consumers prefer to be contacted by brands through email (Statista)

Email is a great way to encourage existing customers to get engaged with your brand and allows you to show new customers precisely who your brand is and why they should do business with you. Strong client relationships require regular brand communications – and regular email interactions with customers generate brand loyalty while driving sales.

Email marketing allows you to create personalized messages for your customers. Personalization helps customers feel appreciated as part of your brand community, helping them form strong emotional connections with your brand they may not get anywhere else. The best way to create personalized messaging is through segmentation.

Take, for instance, Rewards Programs. Segmenting your customers into how many reward points they have is one of the best ways to boost loyalty and retention. Emails built around a rewards program maintain a positive relationship with the customer and give them an opportunity for redemption. You can keep your customers engaged in your rewards program through email by showing how close they are to a reward and encouraging them to reach the next level. Including value-added content and special” rewards club” offers via personalized email helps build emotional engagement and loyalty further.

Email campaigns are a great way to reach your audience and engage with them. One of the best types of emails Is the email newsletter. Creating an engaging email newsletter can help you build up trust, which will lead people to explore more about your products and services. There are so many possibilities for newsletter content. You can share your company story. Give a behind-the-scenes tour. Talk about your community involvement. Include positive customer reviews. Feature your employees. Interview a thought leader or answer frequently asked questions. And best of all, through personalization, you can present information on the products and services that the customer has shown interest in from previous interactions.

Call to Actions (CTAs) are also critical to customer engagement. The CTAs in your emails are the entrance to your sales funnel. If your CTA copy doesn’t hold the visitor’s attention, it can hurt your click-through rate, conversions, and in the end, sales. Your CTAs should be prominent and include copy that motivates a click. Examples include but are certainly not limited to “Try it Free,” “Buy it Now,” “Read the White Paper,” and “Get Started.”