Lauren Popek, Marketing Director

While Marketing Sherpa’s 2012 B2B Marketing Benchmark reports the good news that 83 percent of emails are successfully delivered to their intended recipients, there is still room for a 14 percent improvement in email marketing campaigns. If your deliverability rate…

It is estimated that 40 percent of the success of your direct marketing campaign rests on the shoulders of a quality mailing list. Therefore it is critical that your offer is delivered into the hands of the right decision maker.…

One of the most critical component in maximizing your online marketing campaign is to optimize your landing pages by customizing them. This will enable you to personalize the sales pitch for specific audiences. By delivering a concise message, prospects are…

In this novel world of instant communication, passive marketing methods are taking a backseat to direct customer interaction strategies. Although many people are pointing to the platforms as the problem, the real obstacle is leveraging the medium with the right…

Social media is a huge marketplace that’s become an important way for companies to communicate and engage with their customers and prospects. A person who “likes” or “tweets” about you is making an endorsement of your company to friends and…

Drastic cuts to the United States Postal Service personnel and locations, a severe proposed rate hike of 5.6 percent and rapidly changing technologies may have you feeling pessimistic about the future of postal marketing. Yet a recent survey by the…