Spam filters use algorithms that flag certain hard-sell words and phrases as well as taking IP addresses into account. Known spam IP addresses are easy to filter, but the logic that parses subject lines is a bit fuzzier. Words such…
Building site traffic is important to your company’s success today, but it’s also crucial to your future success. Sites with few visitors will only fall farther behind their competitors as an increasingly digital global marketplace relegates them to obscurity. The…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — North American Publishing Company (NAPCO) has selected Reach Marketing to manage its prestigious catalog of subscriber multi-channel lists. NAPCO offers a suite of print magazines, websites, newsletters, and trade shows that provide insightful…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —— Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community for more than 83 years. Advertising Age features ongoing coverage of strategic topics like CMO strategies and data-driven marketing,…
Unless you’re in Congress, direct mail can get costly, especially if you like to send lavishly illustrated brochures and high-gloss promotional materials. You don’t have to scale back to black and white postcards to save money, though. With careful attention…
If you ever played a game of Hot or Cold as a child, you know the importance of using up-to-date information to govern your choices. As you moved closer to the hidden prize, just knowing if you were getting warmer…
ecently, a study by Gardner Publishing was conducted to determine how manufacturing specialists consume media. They concluded that the majority of these professionals subscribe to manufacturing magazines. Who would have thought? These executives are always on the move and do…
Social media occupies more of your marketing department’s time with every passing month, and not just because everyone checks their Facebook and Twitter feeds during lunch. The connections people form via Pinterest, Twitter, and other social sites have a vast…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Haymarket Media, a global media company, has awarded Reach Marketing exclusive management of their U.S. subscriber files. Haymarket’s U.S. division covers a broad range of markets including healthcare, information technology, sales and marketing, compliance and…