Lauren Popek, Marketing Director

When sales fall flat, it could be a sign that your customers aren’t feeling any urgency to buy. It could also mean that they aren’t finding what they need from you. Maybe it means that prices in your industry have…

Multi-channel marketing works only if you can reach customers in multiple channels. One potential pitfall in multi-channel marketing is the inability to reach customers in every channel. The way around that is data appending. You simply match your house file…

Why do some emails spark considerable interest while others languish in your prospects’ in-boxes – or worse, get relegated to the spam folder? It’s a question that every business needs to answer; email is a vital tool for B2B marketing,…

Email has become an integral part of doing business, particularly for B2B marketing. You and your clients connect easily through email, but that easy exchange can have its drawbacks, too. Like any marketing campaign, a successful email campaign relies on…

A strong call to action (CTA) is the most important component in any email marketing campaign. Every piece must include a highly visible CTA that is mentioned at least three times. A good CTA commands the reader to take a…

Customers can’t ask for you by name if they don’t know who you are. If you’re buried under eight pages of search engine results, they’ll never learn your name, so it’s vital to impress search engines as well as your…

The technological revolution has rocked a number of industries from newspapers to network television. Marketing has felt the force as well, and direct marketing has taken on a deeper meaning as social media and virtual presence put you in your…