B2B marketers have access to more and better targeting tools than they once did. In theory, that should make it easier to find the right audience. But as CMOs know, customers also have many more choices, including new suppliers and…
If you are responsible for your b2b company twitter account you may often find yourself staring at an empty tweet box, trying to think of things to tweet about. Here are 10 suggestions for b2b tweeters: 1. Share your industry…
PEARL RIVER, N.Y.- Progressive Media Group, a media firm that publishes industry news and provides key resources to decision-makers in a variety of fields including health care, finance, technology and non-profit, has chosen Reach Marketing LLC to manage its multichannel mailing lists…
A farrago of fonts, walls of text and untagged images make emails confusing, especially for readers who are viewing them on mobile devices. Great HTML design is unobtrusive, yet exciting; it uses simple, common tools to make a unique statement.…
PEARL RIVER, N.Y.- Small Business America, a media property of Pure Incubation, has selected Reach Marketing as its list management company. Small Business America is an extensive opt-in network of resources and services across all industries. With an overall subscriber base of…
PEARL RIVER, N.Y. — Progressive Media Group, a media firm that publishes industry news and provides key resources to decision-makers in a variety of fields including health care, finance, technology and non-profit, has chosen Reach Marketing LLC to manage its new to…
When sales fall flat, it could be a sign that your customers aren’t feeling any urgency to buy. It could also mean that they aren’t finding what they need from you. Maybe it means that prices in your industry have…
Multi-channel marketing works only if you can reach customers in multiple channels. One potential pitfall in multi-channel marketing is the inability to reach customers in every channel. The way around that is data appending. You simply match your house file…
PEARL RIVER, N.Y.- The business-to-business publishing company Scranton Gillette Communications has selected Reach Marketing LLC as its list management firm for its extensive suite of publications and newsletters. The Scranton Gillette Masterfile contains 1,012,177 email addresses, 927,318 postal addresses and 809,114 telephone numbers. Scranton…
