Marketers rely on segmentation to stay relevant to their target audiences. You wouldn’t expect an engineer and a fashion designer to be motivated by the same approach – and you would be right. To reach engineers, marketing messages must shed…
Every social media platform has its own organizational tools, but one of the most well-known is Twitter’s hashtag. The hashtag – that’s the thing people with land lines call a pound key, some people call a number sign and grammarians…
Content may be king in SEO, but without at least a few loyal subjects, the title is hollow. Many companies pursue content creation, but find low returns on the capital and time they invest. They either get too little traffic…
Someone who wants to get your attention might get it by calling your name. Personalization in email marketing works the same way; by addressing your customers by name, you’re increasing the likelihood that they’ll answer. However, personalization means more than…
Our CEO, Greg Grdodian, and our Vice President of Business Development, John Lignos, attended the Marketing EDGE Rising Star Awards Dinner on Tuesday. Marketing EDGE is a nonprofit organization that provides resources to college professors and students to enable them…
When the first Google Panda update went live in 2011, it altered the face of SEO dramatically in ways that are still playing out among content creators. Some of the largest content mills and aggregate sites faltered but came back…
Having a company website is just the first step toward having a larger virtual presence. Those pages need content to fill them. Like any other commodity, content costs money, and you have options ranging from bargain-basement prices to top-of-the-line services.…
The ascendancy of social media has spawned a booming new industry: reputation management services. When one unwarranted bad review, unflattering article or complaint brigade can cost you real business, reputation management is more important than ever. A negative review travels…
Everyone loves choices, and preference pages on your website or newsletter subscription form let your visitors design their own experience. That’s an important courtesy to extend to your audience for many reasons; it lowers opt-out rates significantly, puts more control…
