Ask any psychologist about Abraham Maslow, and you’ll instantly call to mind the researcher’s most famous contribution to the field: Maslow’s pyramid-shaped hierarchy of needs. Developed in 1943, Maslow’s theory asserts that people’s more basic needs must be met before…
Whether it was in high school, junior high or all the way back in kindergarten, most of us have wanted to sit at the cool kids’ table. To get there, we might have dressed or talked like the in crowd;…
PEARL RIVER, N.Y., June 11, 2014 – Reach Marketing, () the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added technology and marketing veteran David Klein as the company’s new Senior Vice President, Product Development…
Personalizing email means much more than just using the right salutation. It refers to everything you do to make each piece of email unique to its recipient. Why does personalization matter so much? Industry figures suggest click-to-open ratios for personalized…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SYS-CON Media has chosen Reach Marketing as its exclusive list management firm. SYS-CON Media, founded in 1994, is widely recognized in the Internet-technology and magazine publishing industries as a leading publisher of i-technology…
Need help finding prospects? A list broker can provide the help you need. List brokers make targeted recommendations on which mailing lists are most likely to reach your target audience and most likely to respond to your offer. A list…
Who currently controls your website? If it’s your IT department, it’s time for a change. A website isn’t like your local network or your intra-office phone system; it’s about interfacing with your public, not getting machines to cooperate with other…
Marketers rely on segmentation to stay relevant to their target audiences. You wouldn’t expect an engineer and a fashion designer to be motivated by the same approach – and you would be right. To reach engineers, marketing messages must shed…
Every social media platform has its own organizational tools, but one of the most well-known is Twitter’s hashtag. The hashtag – that’s the thing people with land lines call a pound key, some people call a number sign and grammarians…
