Data-driven marketing isn’t just about the quality and accuracy of the data you already have. Successful database marketing also takes an investment in acquiring new information and making your prospect records more complete. The latest Dun & Bradstreet Marketing Data…
As manufacturing returns stateside and insourcing becomes an attractive option for production, decision-makers in the manufacturing sector look for every advantage in an increasingly competitive industry. Advanced Manufacturing Now, published by SME and delivered to more than 29,000 of the…
Individual data points may not look like much to the casual observer. When millions of pieces of information come together, though, they have incredible power. Contact information, demographic details, and firmographic data add up quickly to create a coherent profile…
From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning commute, predicting the future is something you do on a small scale every day. Being able to see ahead is…
Plastics and polymers have become integral to almost every aspect of modern life. Everything from the food we eat to the cars we drive to the technology that makes our work possible is related to plastics in some way. Plastics…
Email’s older than you might think, arriving on the scene in the early 1970s. Chances are, it’s also newer than you think – that is, it’s positioned to be a mainstay of business well into the future and takes full…
Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are, where to find more like them, and how to delight them. The secret to its predictive ability isn’t a crystal…
Good database managers understand data; great database managers understand people. Every data point represents a small piece of knowledge about a real person, but it’s sometimes challenging to see the people those data sets represent instead of just collections of…
In the hotel sector, higher revenue per available room and in restaurants, significant shifts in dining habits, have made the hospitality market a growth industry. With growth comes competition, and leaders in the hospitality sector rely on expert knowledge to…