Who Are You Helping Today?
We were going to share some insights about how marketing automation helps you target leads, but we decided instead to take a closer look at that approach. It’s true that a MARKETING AI® will pinpoint your VIP leads – you…
Lauren Popek, Marketing Director
Teaching Your Dog to Drive: What to Do With Data Once You Collect It
Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. Most B2B businesses understand they need prospect and customer data, but once they gather it,…
Reach Marketing Professionals
Knowledgeable and tech-savvy, marketing professionals represent a unique challenge. To get their attention, marketers must offer the most relevant and motivating messages. With the ReachBase Marketing Professionals Mailing List, you have the tools you need to connect with CMOs, corporate…
Do You Know Where Your VIPs Are?
All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients who affect your organization at an enterprise level. You know who they are now –…
Reach Engineers and Manufacturers
Custom-built components are an essential part of a host of industries from aerospace to food processing. For more than 40 years, engineers and manufacturers have attended Design-2-Part trade shows to see the design capabilities of custom builders, forging connections with…
The 4 Quickest Ways to Maximize Your Lead Gen ROI
Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of the story; you also need to convert those leads eventually. Because this week’s all about…
Getting More from Mobile with Database Management
It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace with their customer base, B2B companies have historically been less agile. A longer sales cycle,…
The 5 Questions That Shape Your Marketing Automation Strategy
Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology this sophisticated as MARKETING AI® – a system that transcends data input and output to…
Translating Data Enhancement into Revenue
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases revenue by improving relevance, and relevance is key for your customers. They’re besieged with marketing…
