Getting Personalization Right
Traffic, weather, the stock market – a lot of things affect us more than we affect them. We may not be able to control everything in our real lives, but in our virtual lives, we’re the center of our own…
Lauren Popek, Marketing Director
Winning the Marketing Relay Race
Ask athletes about the toughest races they’ve ever faced, and most will remember a relay. What makes a relay race so much more challenging than a solo effort is the hand-off. Every team member has to be fast enough to…
Reach Decision-Makers Working in Consumer Goods
From high-tech products that are part of the Internet of Things to the latest in running shoes, technology has become an integral part of consumer goods. Meeting business leaders at the nexus of technology and business performance, Consumer Goods Technology…
Mixing and Matching with Marketing Automation
Movies and popcorn, cookies and milk, the Beatles – some things are just plain better together than they are on their own. That’s true for marketing automation software and CRMs. Each can be a powerful tool on its own, but…
What Your Marketing Database Is Trying to Tell You
Marketers and sellers have increasingly focused on how they can communicate with one another better through database integration. We recently ran a Twitter poll about sales and marketing integration to see what you thought, and the results were surprising. Only…
Marketing Automation Technology from Installation to Integration
Retailers like to call their products plug-and-play, but anyone who’s bought the latest smartphone generation or new productivity software knows there’s a learning curve to using novel technology. The “plug” part’s fairly easy, but to learn how to use new…
Reach Decision-Makers Working in the Senior Living Industry
With an estimated 10,000 baby boomers retiring every day, the nation’s largest demographic group is transitioning into new phases of life that can bring new needs. One monthly publication from Emerald Expositions, Environments for Aging Magazine, provides insight into the…
Psychographic Data and the Future of Database Marketing
Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. By using Twitter, Facebook, LinkedIn, and other social media channels, participants create a behavioral mind-map…
Making Marketing Feel More Human with Automation
Marketing automation can effortlessly coordinate omni-channel campaigns, centralize data for detailed analysis, score leads, and more. For all its other virtues, the true power of MARKETING AI® may rely on its ability to connect with us on a human level.…
