Exceed Your Sales Goals
High-Quality Business Leads for SaaS Companies
Lowest Price in the Industry | No Minimum | 100% Accuracy
Voted #1 Lead Generation Firm for SaaS Companies
Our Accomplishments
We Offer Top to Bottom Funnel
Premium B2B Lead Generation for SaaS Companies
Elevate Your SaaS Business with Our Expert Email Marketing
Our email marketing strategy goes beyond captivating visuals. We focus on providing a targeted audience, efficient campaign management, and effective outreach to your prospects—covering all the essentials for your success.
Partner with our seasoned email marketing team and see your campaigns gain traction. With an average of 12 years of experience per specialist, we are ready to help your email marketing efforts flourish.
Generate More Business Leads for Your SaaS Company
Expand your B2B lead generation with our omnichannel database that includes over 35 million business executives, maintained with a 90% accuracy rate thanks to our AI technology. This gives you reliable leads to drive your business forward.
Our precise targeting ensures that your marketing campaigns connect with the most responsive prospects, significantly increasing the efficiency of your lead generation efforts.
Accelerate Sales Growth
Boost your sales with our Marketing Qualified Lead (MQL) program, designed specifically for SaaS marketers. We pinpoint your ideal customers using targeted filters and engage them with custom digital content. As they show interest, you receive high-intent MQLs poised for conversion.
This targeted approach enhances your marketing efforts, ensuring a smooth handoff of valuable leads to your sales team, significantly increasing the chances of transforming prospects into genuine customers.
Close More Deals
Boost your closing rates with our tailored SQL program designed specifically for SaaS companies. We customize audience selection and outreach to align with your unique goals, continuously optimizing our strategies to deliver exceptional results. Scheduled calls are seamlessly placed directly into your calendar, allowing your sales team to focus on their primary strength—closing deals.
This approach simplifies lead management, ensuring your pipeline is filled with high-quality leads ready to convert. By streamlining the process, your sales team can dedicate their efforts to selling, rather than prospecting, ultimately driving more successful conversions and revenue growth.
Common Obstacles We Overcome
Sky Rocketing Pricing
Prices of leads have increased steadily, making them cost-prohibitive in many cases ranging from $40 – $70 per lead.
Lack of
Targeting
Many lead providers provide leads that can’t pinpoint the audience resulting in leads that are too general.
Minimum Data Depth
Most leads contain minimal contact data, and lack any firmographic data needed for personalization and persona building.
Data
Accuracy
Most leads typically have at least one inaccurate data point which many times are critical to your success.
Restrictive
Minimums
Many lead providers require large minimums with long term contact requirements.
Lack of
Resources
More that 40% of marketers view the lack of resources as the biggest obstacle to lead generation.
Case Study: Outbound Marketing for Lead Generation
Solution: B2B List Building
About Delta Dental
Delta Dental is the largest dental plan system in the United States. The Delta Dental Plans Association is composed of 39 independent Delta Dental member companies operating in all 50 states, the District of Columbia and Puerto Rico. These member companies provide coverage to 68 million people, enrolled in over 120,000 groups.
Challenges
- Grow Audience Database
- Communicate with Target Markets on Regular Basis
- Increase and Improve Customer Footprint
- Engage Insurance Providers
- Educate and Build Delta Dental Brand with Local Businesses
- Increase Demand for Services
Solutions
Using Reachbase’s Cross-Channel capabilities, Delta Dental targeted their prime audience with an educational series that highlighted the benefits of their program. The content was delivered through multiple touchpoints and channels, such as email and display advertising, with optimal timing.
Results and Reflections
Delta Dental successfully communicated its unique value proposition through targeted educational campaigns, significantly increasing engagement rates. The strategy boosted brand visibility, shared their narrative effectively, and heightened demand for their plans within the business sector and insurance brokerage community.
We offer a variety of lead Gen programs
Our Program Pricing
Email Marketing
6 Emails sent to a custom list of lead contacts. We handle everything from design to deployment.
- List Services: Cleanse and Maintenance
- Creative: Design and Copy
- Campaign Reporting: Yes
- Deployments: 6
- Matching Prospecting: Up to 10K Deployment based on your audience from our targeted b2b database
- Commitment: 6x/year Commitment
B2B List Building
Email to a highly responsive audience meticulously curated from our B2B database.
- Source:Data Compilation
- Accuracy Guarantee: 90%
- Funnel Position: Top of Funnel
- Verification: Not Verified
- Contact Data: I Includes Name, Business, Postal and Email Address, Phone Number and Firmographic
- Commitment: No Commitment
Marketing Qualified Leads
Generate intent-driven, high-quality leads from your digital assets. List Building package plus:
- Source:Email Verification
- Accuracy Guarantee: 100%
- Funnel Position: Top/Middle Funnel
- Verification: Double Verified
- Contact Data: All Data in B2B Prospecting package plus: Actively Engaged and Expecting Follow-up
- Commitment: No Commitment
Sales Qualified Leads
Get meetings from leads scheduled directly in your calendar. MQL package plus:
- Source:Appointment Setting
- Accuracy Guarantee: 100%
- Funnel Position: Bottom Funnel
- Verification: Double Verified
- Contact Data: All Data in Marketing Qualified Leads package with the bonus of Purchase Intent
- Commitment: 4 month Commitment
78 Effective B2B Lead Generation Strategies
The Impact of Our Expertise
Happy Customers are our Passion
Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services.
”Since partnering with Reach Marketing for lead generation, we’ve seen a notable rise in qualified leads. Their professional approach and reliable results have exceeded our expectations.”
Senior Manager, Global Marketing, Bloomberg
“Reach Marketing’s email marketing services have delivered exceptional results. The quality of their campaigns has increased our engagement rates.”
Director of Marketing, Bindertek
Need More Information?
Frequently Asked Questions
Explore frequently asked questions about our services, processes, and industry insights.
Lead generation is essential for the success of SaaS companies targeting b2b businesses. It provides a cost-effective way to identify prospects, engage with them, and convert them into paying customers. Expanding your customer base and increasing your revenue isn’t easy without new leads, so generating a consistent lead flow is important.
Compared to traditional marketing lead generation, digital lead generation is a more cost-effective approach for SaaS companies. By leveraging digital marketing, SaaS companies can target their ideal customer and reduce the cost per lead.
Email marketing, PPC advertising, and landing pages accessed through an effective SEO strategy are a few ways you can generate leads. Providing relevant content that includes a strong call to action and a form for contact collection is essential. Forms can collect important details from a potential customer, such as their name, email address, and phone number.
Once a prospect has provided their contact information through a form, businesses can use it to communicate with them through email or phone calls. This communication can build a relationship with the customer, answer any questions, and provide valuable information about products or services. Over time, your sales staff can nurture these prospects into becoming paying customers.
Lead nurturing for SaaS B2B refers to building relationships with potential customers (leads) over time by providing them with relevant and valuable information. The goal of lead nurturing is to move leads through the sales funnel from initial interest to purchase.
Lead nurturing typically involves automated emails triggered based on the lead’s behavior, such as downloading a whitepaper, attending a webinar, or requesting a demo. These emails are designed to provide additional information about the product or service and address the lead’s questions or concerns. Nurture emails can include blog posts, videos, case studies, and infographics.
Effective lead nurturing for SaaS B2B requires a deep understanding of the target audience’s pain points and challenges. By providing valuable information that addresses these pain points, SaaS companies can establish themselves as thought leaders in their industry and build trust with potential customers.
The cost per lead (CPL) for SaaS can vary widely depending on several factors, including the industry, target audience, marketing channels, and competition. However, a good benchmark for the cost per lead for SaaS companies is typically around $50 to $150 per lead.
It’s important to note that the cost per lead can vary widely depending on the marketing channel used. For example, the cost per lead for social media advertising can be as low as $10-20, while pay-per-click (PPC) advertising on platforms like Google Ads or LinkedIn Ads can be more expensive.
Additionally, the quality of the leads is also an essential consideration. Low-quality leads may have a lower cost per lead but may not lead to as many sales, while high-quality leads may be more expensive but have a higher conversion rate and ultimately provide a higher return on investment (ROI).
The automated marketing platform you use for your lead generation efforts is based on many factors, including your budget, marketing staff bandwidth, and IT support.
Using an automated platform for lead generation can be an effective way to streamline and scale lead generation efforts. Some of the benefits of using an automated platform for lead generation include the following:
Consistency-
Automated lead generation platforms can ensure that lead generation efforts are consistent and follow a predefined process.
Efficiency –
Businesses can save time and resources by automating repetitive tasks like sending follow-up emails.
Personalization –
Automated platforms can use customer data to personalize communication with potential leads.
Analytics –
Automated lead generation platforms often come with built-in analytics tools that can provide valuable insights into lead generation performance.
Scalability-
Automated lead generation platforms can be scaled up or down depending on business needs.
There are several key factors to consider when evaluating different marketing automation platforms for your lead generation program. Here are some of the most important considerations:
What are your marketing goals?
How easy is it to use the software?
Does it integrate seamlessly with our existing marketing tools?
Does it have the features and the functionality we need to achieve our goals, such as lead scoring, social media management, email automation, or analytics?
Does the cost fit within our budget?
Does it have excellent customer and technical support?
Here are three of the top marketing automation platforms for lead generation:
HubSpot: HubSpot is an all-in-one marketing, sales, and customer service platform that offers a range of tools for lead generation, including landing pages, forms, email marketing, social media management, and analytics. It’s a popular B2B lead generation platform with a user-friendly interface and strong lead management capabilities.
Marketo: Marketo is a powerful marketing automation platform that offers lead scoring, lead nurturing, and customer segmentation features, as well as email marketing, social media management, and analytics. It’s a popular B2B lead generation choice, with advanced features for tracking and managing leads throughout the sales funnel.
Pardot: Pardot is a B2B marketing automation platform that offers lead generation features such as landing pages, forms, and email marketing, as well as lead scoring, nurturing and segmentation capabilities. Pardot is a good choice for businesses that use Salesforce as their CRM, as it integrates seamlessly with Salesforce.
1. Know Your Ideal SaaS Customer – Defining Your Target Audience is Crucial for Success
2. Maximize Your Website’s Potential – Website Optimization Can Skyrocket Your SaaS Business Growth
3. Streamline Your Marketing Efforts – Invest in Marketing Automation Software
4. Leverage Content Marketing - Attract, Engage, and Convert Your Target Audience
5. Engage in Social Media Platforms to Boost Your Bottom Line
6. Unlock the Potential of Search and Dominate the SaaS Industry
7. Leapfrog Your Competition with Targeted PPC Advertising
8. Communicate Strategically to Each Customer Segment Using Email Marketing
9. Test, Test, and Test Again
10. Don’t Just Tell Your Story; Show It Through Video
11. Increase ROI in Less Than an Hour with Informative Webinars
12. Get More Eyes on Your Brand on Social Media Today
13. “Event-ize” Your Business and Make the Connections that Count
14. Tap into Your Network – Make Referral Marketing Work for You
15. Monitor Analytics – Get Insight into What Works and What Doesn’t and Adjust
Lead generation is essential for the success and growth of a SaaS company. By consistently attracting potential customers, it ensures a steady flow of new prospects, increasing opportunities for sales and revenue growth. Targeted marketing campaigns, driven by effective lead generation, allow for precise engagement with specific segments of the market, enhancing brand visibility and awareness. Additionally, lead generation provides valuable insights into customer needs and preferences, aiding in the refinement of product offerings and marketing messages. It also optimizes marketing spend by focusing on qualified leads, fostering better customer relationships through personalized content and follow-ups. This proactive approach not only positions the company ahead of competitors but also supports scalable business growth and informed product development. Ultimately, lead generation drives customer acquisition, sustains revenue growth, and ensures long-term success in the competitive SaaS market.
