Business Mailing Lists

Business Mailing Lists

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Business Mailing Lists

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Business Mailing Lists with Robust Selectivity

Quality business mailing lists provide you with accurate, updated, and affordable leads. Prospecting from a mailing list that’s been verified and enhanced for the most complete, accurate customer records is more than just a chance to establish contact. You know your new audience to an unprecedented degree even before you’ve introduced yourself, and knowing these details lets you align your message and their interests more closely than ever.

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BUSINESS MAILING LISTS by Reach


Approximately 70,000 different mailing lists are available for rental on the market, representing a combined database of some one billion names. Reach Marketing provides experienced list professionals who will be your partner in choosing the most responsive mailing lists from this vast universe. As a Reach Marketing client, you receive this service for free.

Types of business mailing lists includes:

Compiled mailing lists

These lists include people or companies assembled from established published sources such as industry listings and general-purpose directories. Compiled lists are excellent for broadcasting your message to large but specific audiences.

Response mailing lists

These lists contain proven direct mail customers who have bought in the past. Mail order offers typically get high rates of return from mailings to response lists consisting of people and companies whose buying history matches your offer.

Attendee/membership/seminar lists

People who have participated in industry conferences, trade shows & other similar special events often have a keen interest in products and services related to their industry sector. Because these shows often incur significant costs to attend, members are heavily invested in their sector; these lists represent an outstanding opportunity for highly targeted marketing.

Subscription mailing lists

These are some of the best and largest lists on the market. Two types of subscription lists exist: controlled circulation and paid circulation. With controlled circulation, the readers receive the magazine free, provided they can prove to the publisher that they fall into a certain professional category. With paid circulation, the reader pays for a subscription and is not required to provide additional data other than name and address.

Controlled circulation lists, on the other hand, allow extensive selectability. Because controlled circulation subscribers have offered significant information, you can choose demographic segments within the list, including separation by job title, job function, size of company or type of products purchased.

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Business Mailing List Selectivity


Selects allow you to pinpoint your audience even further. Additional fees are charged for selections ranging from $5 to $50+.

Popular selects for business mailing lists include:

• Industry/Business Type
• SIC Code
• Job Title
• Job Function
• Number of Employees
• Sales Volume
• One Per Company
• Products Purchased
• Gender
• Geography

What is a Datacard?

A datacard gives information on the mailing list you are interested in renting, such as number of psotal addresses available, costs based on price per thousand, and a description of the list. Make sure the datacard includes an update frequency to ensure a clean, up-to-date list.

When choosing a business mailing list, ask for usage information available, which shows what other brands have used the list and what its success has been in terms of results.

ReachBase

With more than 72 million unique, accurate mailing records, ReachBase is a responsive B2B prospecting database.

This multi-sourced, multi-channel database spans a vast array of influential professionals and decision-makers, including C-level executives, technology thought leaders, financial advisors, architects, engineering contractors, healthcare professionals, marketing managers, supervisors and more across all industries.

With detailed firmographic data on individuals and extensive company profiles, the database encompasses everything from single-owner businesses to large corporations.

Click or more information on ReachBase.

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Happy Customers are our Passion

With Reach Marketing, every data point matters. Begin your journey to cleaner, more efficient, and scalable data today!

”The Reach Marketing staff you have assigned to Northwell are some of the most dedicated, gifted and intelligent people I have ever had the pleasure to work with. Our Marketing Automation and Database teams have united in a very powerful way which has allowed us to achieve exceptional performance, witnessed by the results we have achieved.”

VP Customer Insights & Analytics, Northwell Health

“Reach Marketing has been an invaluable database and audience development partner.  They have facilitated significant growth within our database and provided indispensable strategic support throughout the entire process. ”

Vice President Regional Marketing / Database Marketing, Gartner

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Frequently Asked Questions

Explore frequently asked questions about our services, processes, and industry insights.

Direct Mail Campaigns: Physical mailers, such as brochures, postcards, or catalogs, are sent to the businesses on the list. Direct mail can be effective for reaching decision-makers who prefer tangible marketing materials.

Email Marketing Campaigns: Emails are sent to the contacts on the list, offering information about products, services, or promotions. Email campaigns can be personalized based on the recipient’s industry, job role, or previous interactions, making them highly effective for nurturing leads.

Telemarketing: Sales teams use business mailing lists to make direct phone calls to prospects. This approach allows for immediate interaction and can be a valuable way to qualify leads and schedule follow-up meetings.

Event Invitations: Mailing lists can be used to invite prospects to webinars, trade shows, or industry events. These events provide opportunities for face-to-face interactions, which can significantly boost lead conversion rates.

A data provider is a company or organization that collects, curates, and sells access to large volumes of data, often in the form of databases, business mailing lists, or reports. These providers specialize in aggregating data from various sources, cleaning and organizing it, and then offering it to businesses for various purposes, such as marketing, lead generation, market research, or analytics.

Business mailing lists offer several benefits that enhance lead generation efforts:

Precision Targeting: Business mailing lists allow marketers to focus their efforts on specific industries, company sizes, or job roles. This precision targeting ensures that marketing messages reach the most relevant audience, increasing the chances of engagement and conversion.

Cost-Effective: Compared to broad-based marketing strategies, using a targeted mailing list is often more cost-effective. By reaching out to a specific audience, businesses can maximize their return on investment (ROI) and reduce wasteful spending on unqualified leads.

Scalability: Business mailing lists can be easily scaled depending on the scope of a campaign. Whether targeting a small niche or a large market, mailing lists offer flexibility to adjust the size of the audience as needed.

Personalization: With detailed information about contacts, such as job titles and company details, marketing messages can be personalized to resonate more effectively with the recipient. Personalization improves response rates and helps build stronger relationships with prospects.

Selecting the right business mailing list requires a combination of industry knowledge, strategic thinking, and access to reliable data. List brokers, marketing consultants, reputable data providers, industry associations, and peer recommendations are all valuable resources that can guide you in choosing the most effective mailing list for your lead generation efforts.