Perfect partnerships are hard to find, but CRM systems have met their ideal match in marketing automation. Marketing automation is the yin to customer relationship management’s yang, a complementary technology that does for prospects what CRM does for buyers. Together,…
With its low cost, deep reach, and large scope, social media is irresistible to marketers. Unfortunately, many B2B prospects who are otherwise active on social media have no trouble resisting even the most appealing calls to action on these channels.…
What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like most professionals, the second thing you do is weed out the irrelevant messages, maybe even…
Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process of making customers feel cozy, but if you have more than a handful of buyers,…
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted marketing effort.
You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, expressly designed as lead gen catnip. Clickbait isn’t a bad thing by itself; as with…
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective email and direct mail communication?
Despite the hospitality sector’s focus on personal interactions and building relationships with customers, technology still plays an important role for leaders in the industry. From automating routine management tasks to using advanced kitchen equipment to delight diners with novel dishes,…
The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know how to get the most from your new system. The better news is that you’re…
