All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients who affect your organization at an enterprise level. You know who they are now –…
Custom-built components are an essential part of a host of industries from aerospace to food processing. For more than 40 years, engineers and manufacturers have attended Design-2-Part trade shows to see the design capabilities of custom builders, forging connections with…
Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of the story; you also need to convert those leads eventually. Because this week’s all about…
It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace with their customer base, B2B companies have historically been less agile. A longer sales cycle,…
Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology this sophisticated as MARKETING AI® – a system that transcends data input and output to…
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases revenue by improving relevance, and relevance is key for your customers. They’re besieged with marketing…
As the Internet of Things becomes an increasing reality in a wide range of industries, the designers who build the infrastructure of this newly interconnected world depend on the right tools to create it. Techni-Tool supplies the equipment needed for…
Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining the value of your data, ensuring organizational security, and keeping your edge over the competition.
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into…
